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wolves in a forest landscape

Back to the basics

Nature-Inspired. Pet-Approved.

At Primal Instincts, we believe that less isn't just more—it's better. Our philosophy is grounded in the idea that a return to nature is the healthiest path for our pets. Long before commercial pet food existed, wild canines survived and thrived by hunting real, whole prey—nutrient-dense animals like venison, duck, and rabbit. These weren't just meals; they were rich sources of protein, minerals, and essential nutrients that supported vitality, longevity, and strong immune systems.

Today, many of our pets are missing out on the powerful benefits of this ancestral diet. In an effort to cut costs and extend shelf life, most mainstream pet brands rely on artificial flavors, fillers, preservatives, and highly processed ingredients. These synthetic substitutes may be convenient, but over time, they can compromise your pet’s health and well-being.

At Primal Instincts, we do things differently. Every product we create or source is designed with your pet’s biological and nutritional needs in mind—inspired by how nature intended animals to eat, play, and thrive. From our air-dried premium treats to our curated accessories and toys, everything we offer is free from artificial additives and filled with only what matters most: wholesome, high-quality ingredients and thoughtfully sourced materials.

We believe that your pet isn’t just an animal—they’re family. That’s why we go the extra mile to ensure our products mirror the richness of a wild diet, support optimal health, and help pets live longer, happier lives. With every bite, every chew, and every playful tug, you’re giving your companion more than a treat—you’re giving them a taste of what they were born to enjoy.

Join the Primal Instincts pack—where modern care meets ancient wisdom, and where every product tells a story of love, respect, and a return to nature.

Sodium-Nitrate

Image of sodium nitrate and its molecular makeup and label Sodium Nitrate, Black backgroun

Sodium nitrate is a chemical preservative often used in meat products—and it’s extremely harmful to dogs. Unlike humans, dogs can’t process this compound efficiently. Over time, it can cause liver damage, reduced oxygen flow, and increased risk of certain cancers. In some cases, it can even be fatal. Even more troubling, some pet brands may hide it under vague terms like “salt” or “sodium.” At Primal Instincts, we never use sodium nitrate. Your dog’s health and safety are our top priority.

Xylitol

Image of Xylitol and its molecular makeup with a label Xylitol, Black background

Xylitol is a common sugar substitute that is extremely toxic to dogs—even in tiny amounts. Found in sugar-free gum, candies, baked goods, diet peanut butter, and some dental products, it triggers a rapid insulin spike, leading to a dangerous drop in blood sugar.

This can cause seizures, liver damage, or even death within hours.

At Primal Instincts, we never use xylitol or artificial sweeteners. We protect your dog like they’re our own.

Caffeine

image of the molecular structure of caffeine imposed on a black background

Caffeine is a powerful stimulant that can seriously harm your dog’s nervous and heart systems. Unlike humans, dogs metabolize caffeine slowly, making even small amounts highly toxic. Common sources include coffee, tea, soda, and especially chocolate, which contains both caffeine and other harmful compounds. Exposure can lead to restlessness, rapid heart rate, tremors, seizures, or even death. Always keep caffeinated products out of reach—and never share chocolate with your dog. At Primal Instincts, we keep our products 100% caffeine- and chocolate-free—because safety isn’t optional.

parabens

Molecular make up of Parabens on a black background

Parabens—including methylparaben, methylparaben, propyl paraben, and butylparaben—are synthetic preservatives commonly found in shampoos, lotions, and grooming products. These chemicals can cause skin irritation, allergic reactions, and more alarmingly, may disrupt hormone function, affecting your dog’s development, reproduction, and neurological health.

Studies suggest parabens can penetrate the skin and accumulate in the body, raising concerns about long-term exposure. At Primal Instincts, we never use parabens in our grooming or wellness products. Your dog’s safety and health come first—always.

Discover the power of nature

Now that we’ve explored the risks of artificial chemicals and harmful additives, let’s turn our attention to the powerful benefits of feeding your dog real, nutrient-rich foods from nature. Superfoods like lean proteins, organ meats, berries, and omega-rich oils can support your dog’s immune system, promote healthy skin and coat, aid digestion, and provide long-lasting energy—all without the toxic side effects of synthetic ingredients. As always, we recommend consulting your veterinarian before introducing new foods to your dog’s diet and monitoring for any allergic reactions. Every dog is unique—and their nutrition should be just as thoughtfully considered.

At Primal Instincts, we believe nature knows best—and we’re here to help you feed your dog the way nature intended.

Photo of deer

Venison

Venison is a lean source of protein that supports muscle development and overall health. It's also rich in essential nutrients like iron and B vitamins, which can boost energy levels. Additionally, venison is often less likely to cause allergies compared to more common meats, making it a great option for dogs with sensitivities.

Sweet potato

Sweet Potato

Natures superfood, packed with vitamins A and C sweet potatoes support your dog's immune system and promote healthy skin and coat. Additionally, their complex carbohydrates provide a steady source of energy for your furry friend.

Ginger root

Ginger Root

Moderately introducing ginger to your dog's diet, may help with digestion, reducing nausea, and alleviating motion sickness. Additionally, ginger has anti-inflammatory properties that can support joint health and boost the immune system.

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