Our wolf pack

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Hi there—and thank you for stopping by! My name is Brad, and this is my family. I'm just a simple Midwesterner who’s been surrounded by animals for as long as I can remember. There's truly nothing better than the joy of coming home to wagging tails and eager eyes—it’s like getting a celebration every time I walk through the door. That feeling never gets old.

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My wife and I currently share our home with two amazing dogs and often open our hearts (and home) to foster a third. We wish we could foster them all—but until we can make that dream a reality, we’re working toward a bigger goal: one day opening our own dog fostering ranch to help even more pups find loving homes.

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In the meantime, we’ve dedicated ourselves to educating pet owners and providing access to the healthiest, most trustworthy products available. That’s why we created Happy Paw'llidays LLC and the Primal Instincts brand—out of love, out of purpose, and out of a desire to give every dog the best chance at a long, vibrant life.

We believe in honesty, quality, and community. This is a safe place for pet parents—where you can shop with confidence, knowing everything we offer is something we would (and do) give to our own dogs.

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We love our dogs. We love your dogs. Honestly, we love all dogs.

Thanks again for being here. We’d love to hear your story—so feel free to reach out, share your journey, and join our growing community of dog lovers who care just as much as we do.

With gratitude,

Brad & the Primal Instincts Family